The Challenge
A 12-agent real estate brokerage was losing leads due to slow response times and uneven distribution. Agents were cherry-picking leads while others went cold.
Our Solution
We built a complete round-robin lead routing engine inside GoHighLevel with intelligent distribution logic, instant notifications, and automated follow-up sequences.
Key Features Built
• Round-robin distribution with availability detection
• Automated property matching based on lead preferences
• No-show recovery sequences with 3-touch follow-up
• 28 custom workflows across 6 pipelines
• Real-time agent performance dashboard
Results
340% improvement in lead response time. Zero leads dropped. Agent satisfaction increased significantly due to fair distribution.